Princeton University
Visual Arts Program
VIS 216, G-e-s-t-a-l-t
Tuesdays, 12:30–4:20 pm
Fall 2021
This course introduces students to techniques for decoding and creating graphic messages in a variety of media, and delves into issues related to visual literacy through the hands-on making and analysis of graphic form. Graphic design relies on mastering the subtle manipulation of abstract shapes and developing sensitivity to the relationships between them. Students are exposed to graphics from the late 19th-century to the present in slide lectures. Studio assignments and group critique will foster an individual ability to realize sophisticated forms and motivate these towards carrying specific meanings.
Print syllabus / Download readings
September 14, 2021
Introduction

Reading
Investigations-on-Gestalt-Principles.pdf (Max Wertheimer)

Resources
https://en.wikipedia.org/wiki/Rubin_vase
Art-Design-and-Gestalt-Theory.pdf (Roy Behrens)

Exercise
Vase / Face
September 21, 2021
Stop

Reading
Symbols.pdf (David Gibbs)

Resources
Illusions-and-Brain-Models.pdf (R.L. Gregory)

Assignment
#1 Stop (starts)
September 28, 2021
A Few Forms

Reading
Function-and-Gestalt.pdf (Max Bill)
Continuity-and-Change.pdf (Max Bill)

Resources
Ulm School
The Ulm Model

Assignment
#1 Stop (continues)
October 5, 2021
The Language of Visual Thinking

Reading
A-Plea-for-Visual-Thinking.pdf (Rudolph Arnheim)
Language-of-Vision-Kepes.pdf (Gyorgy Kepes)

Resources
https://en.wikipedia.org/wiki/Visual_thinking

Assignment
#1 Stop (adjusted)
October 26, 2021
“We have no art, we do everything as well as we can.”

Reading
Lift-and-Separate.pdf (editor Barbara Glauber)

Resources
We Have No Art
Power Up: The Work of Sister Corita with Barbara Glauber
http://www.the-copy.com

Assignment
#2 Wait (ends)
November 2, 2021
After Effects


Reading
A-Language-of-Signs-and-Symbols.pdf (Bruno Munari)
The-Triangle.pdf (Bruno Munari)

Resources
http://www.munart.org
/green

Assignment
#3 RGB v CMYK (starts)
November 23, 2021
Global Branding (and The NeXT Intuition?)

Reading
Global-Branding.pdf (David Reinfurt)
The-Next-Logo.pdf (Paul Rand)

Resources
November 30, 2021
Final review

Reading
G-e-s-t-a-l-t.pdf (David Reinfurt)

Assignment
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